Taking a brand to new heights. (…Sorry)

Ascende Capital works with select company founders, partnering with them to reimagine their business. They add both intellectual and financial capital to create enduring companies and long term value.

Axiom partnered the founding directors to uncover the brand personality and positioning.

A deep principle on which the business is based is the concept of a ‘meritocracy’ – which means to ‘ascending through merit’.

We created a unique, relevant brand name and authentic brand story that resonates throughout the identity and all associated collateral.