Axiom was asked to devise a cost effective solution for Lazer Safe to keep both current and potential customers updated with regular news, business and product updates.
Through our Axiom Mail Manager system we created an e-newsletter template which allows Lazer Safe to input their own content and easily send out professional, branded e-newsletters to their customers.
The advanced reporting functionality of the Axiom Mail Manager also allows the Lazer Safe team to assess the popularity of individual email campaigns, providing a detailed view of email open rates and click-through rates.