Brand Creation
Brand Identity
Brand Positioning
Brand Strategy
Brand Communications
Advertising
Marketing & Public Relations
Marketing Collateral
Print Collateral
Website
Signage & Environments
Branded Environments
Trade Show & Events
We were commissioned to re-brand Hames Sharley, a +35 year old, internationally renowned multidisciplinary practice who specialises in Architecture, Interiors, Urban Design, Planning and Landscape Architecture.
A comprehensive brand audit was undertaken and a brand strategy developed. Research identified that there was a definite style that nearly all “architectural” practices adhered to – so common in fact that it is almost a cliché. If Hames Sharley wanted to position themselves as an industry-leading, innovative practice, they would have to “break” the mold and be brave enough to use a colour other than black.
The core driver of the re-brand was to reflect a more contemporary image and inject personality into the brand, with care to ensure the new brand would be appealing on an inter-generational level.
We artfully blended a minimalist design approach with an injection of a vibrant colour palette tied together with a foundation dark grey colour. Sketches and handwritten text were used as graphic devices to add a human connection and articulate the concept of design-led thinking. We printed on a variety of paper stocks and utilised specialised print finishes to add a tactile experience.
Designing for designers was undoubtably one of the more difficult projects we have undertaken – but also very rewarding. We measured the success of the re-branding by the enthusiastic and rapid acceptance of the new brand by all internal stakeholders.
The brand was relaunched through a series of events throughout the country and has assisted Hames Sharley to cement its position as one of the largest and most progressive practices in Australia.
