Deliverables
Brand Creation
Brand Strategy
Brand Identity
Brand Communications
Website
Advertising & Marketing
Signage & Environments
Branded Environments
Challenge
Launched in 2013, Lakeside is a residential estate located in Success, Western Australia, just 30 minutes south of the Perth CBD. This ideally located property development offers a choice of nearly 350 home lots, including boutique multi-unit sites, the estate has had particular appeal to first and second home buyers.
After early success, Axiom were brought onboard in 2016 to assist in stimulating potential buyer interest and enquiries in a softening property market.
Response
We undertook considerable research, reviewing competing estates within their catchment and talking with sales agents and it became apparent that to more effectively engage with potential buyers a revitalisation of the Lakeside Estate brand to inject some more life and vitality was required.
We started with the creation of a new friendlier, dynamic estate logo, a fresh, contemporary colour palette paired with vibrant lifestyle imagery all working to create a better connection with potential buyers.
Result
Initially the campaign launched with only the sales office, site banners, billboards and newspaper advertising but traffic and enquiries lodged through the website built steadily. We then launched a project profile on realestate.com.au as well as a digital advertising campaign.
The result has been overwhelmingly successful, even with depressed market conditions, all current stages in the Estate are now sold out.
