Driving home the safety message.
We again had the opportunity to work with Rio Tinto to create a safety awareness campaign for light vehicles on their project roads.
We worked with Calibre and Rio to refine the core messaging and developed a ‘safety brand’ to anchor the awareness campaign.
A series of posters was distributed throughout operational facilities, a guidelines pocket brochure was included as part of the driver safety procedure and it was identified that steering wheel covers were a widely used (due to the extreme heat in Australia’s northwest) these proved the perfect medium to again reinforce the safety message.
